The Value of Social Media Marketing to Craft Breweries

November 3, 2011
By

Post to Twitter

Evan Benn from stltoday.com sat down with three representatives from small craft breweries to discuss their marketing strategies. Troika Brodsky, St. Louis Brewery’s communications director; David Wolfe, co-founder of Urban Chestnut Brewing Co.; and Kevin Lemp, owner of 4 Hands Brewing Co, all agree that social media is invaluable to marketing their beer.

Social media is a great tool for small breweries because of its low cost in comparison to print and TV advertising, yet this is not the only benefit. “It’s an enjoyable medium that allows a brewer to interact with the core community of craft-beer drinkers, who are insatiable in their thirst for both craft beer and information about beer. Above all, it’s a two-way vehicle that benefits both the brewery and the beer drinker, simultaneously,” says Wolfe.

The representatives also discuss the importance of word-of-mouth and guerilla marketing. Click here to read more.

Related posts:

Rickard's Beer Does Movember
Budweiser's Bud United presents: "The Big Time"
Fosters Develops Facebook App Integrated with Facebook Timeline

Tags: , ,

Comments are closed.