Posts Tagged ‘ Viral Video ’

Old Milwaukee Nearly Drops the Ball on Video Marketing Campaign

December 16, 2011
By
old-milwaukee-will-ferrell

It’s hard to say exactly what makes a good viral video. Hiring an A-list funnyman to star in the production and leaving him to his own devices is surely a good start though. That’s the road Old Milwaukee took in their latest video marketing campaign, which stars a candid Will Ferrell being his usual farcical self in Davenport, Iowa. Several spots have aired on TVĀ and yet no company-official version has been uploaded to the web. The only access we have to the spots are grainy, fan-recorded copies taken straight from the television screen to the web. This misstep on...

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Carlsberg Marketing Stunt: Punk’d Style

September 29, 2011
By
Carlsberg Beer Guerilla Marketing

In accordance with their ongoing “That calls for a Carlsberg” campaign, Carlsberg Beer took a page out of Ashton Kutcher’s Punk’d book by pranking random couples in Belgium, and culminating in a really fun publicity stunt. Carlsberg filled a movie theater with 148 bad-boy bikers, leaving two empty seats in dead center for the unsuspecting pair, then filmed the reactions. Was there smiling? Were there tears? Was there screaming? Were there Carlsberg beers? Watch the video to find out. And spoiler alert–hot pink, as it turns out, can instill confidence in a man. Our take: This was clearly a...

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