Posts Tagged ‘ Video ’

Adrian Grenier’s Churchkey Can Co. Revives The Flat Top Can

March 23, 2012
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Adrian Grenier Flat Top Can

Hipsters alike, rejoice. The steel flat top beer can is back. Adrian Grenier (of “Entourage” fame) has teamed up with fellow beer-lover Justin Hawkins, among other brewers and industry experts, to revive the flat top can design of the early 20th century. His company, Churchkey Can Co, turned to two Portland-based brewers to come up with the recipe for the Churchkey Pilsner, and will package the beer with a complimentary opener with every purchase. The founders’ inspiration grew out of their desire “to experience a great beer in a simple can as the generations before them had enjoyed.” The...

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Stella Artois Invites You to Tour Their Digital Chalice Factory

March 19, 2012
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Screen shot 2012-03-19 at 5.01.41 PM

Taking inspiration from their national television spot, Stella Artois has released a new digital activation that reimagines “The Chalice Factory” in a virtual world. The digital experience allows users to navigate through the Chalice Factory guided by ALICE, to whom they can communicate via voice activation or keyboard commands. After seeing a representation of how the famed chalice is constructed, participants have the option of entering their e-mail for the chance to win their own specially crafted Stella Artois Chalice. All in all, the tour takes a minimum of about five minutes to complete. Read more at the source:...

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Heineken Facebook Fan Drive Fills Office with Balloons

January 18, 2012
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Heineken Balloons

Heineken’s at it again on Facebook. Their current campaign aims to get more fans in Brazil by following the “1 like = 1 incentive” formula. For every Brazilian user who likes the Heineken Facebook page, one balloon is blown up and put in an office. A select number of users get a video message dedicated to them with a personalized touch to show the progress of the campaign. The page has already gained thousands of new likes in just a few days, resulting in tons of balloons in what is now a cramped office reminiscent of a playground ball...

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Rickard’s Beer Does Movember

November 16, 2011
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RickardsMovember

We’re halfway through November, which can only explain the influx of bristly, scruffy, and woolly faces around town. To show some solidarity with the Movember movement, Rickard’s has outfitted each of their brews with a characteristically distinct ‘stache. Each beer gets its own style: the Red Imperial, Blonde Handlebar, White Walrus, and Dark Chevron. A Facebook app “MO DUELS,” in which you choose a team and duel your “mo” by uploading pictures of your growing progress, provides interactive entertainment for the digital drinker. To add to the fun, a video spot (seen below) promotes the campaign: Check out the...

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