Posts Tagged ‘ Twitter ’

The Value of Social Media Marketing to Craft Breweries

November 3, 2011
By
SocialMediaMarketing

Evan Benn from stltoday.com sat down with three representatives from small craft breweries to discuss their marketing strategies. Troika Brodsky, St. Louis Brewery’s communications director; David Wolfe, co-founder of Urban Chestnut Brewing Co.; and Kevin Lemp, owner of 4 Hands Brewing Co, all agree that social media is invaluable to marketing their beer. Social media is a great tool for small breweries because of its low cost in comparison to print and TV advertising, yet this is not the only benefit. “It’s an enjoyable medium that allows a brewer to interact with the core community of craft-beer drinkers, who are insatiable in their thirst for...

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4 Beer Companies with Social Media On Tap

September 1, 2010
By
beer

Beer is all over social media. From Facebook and Twitter, to YouTube and beyond, beer has staked its claim in the social media and digital world. There are blogs about beer and blogs about the people who drink beer. There are beer forums, beer groups, beer meetups and even beer dating sites. The list goes on and on. And, why not? After all, beer is social. But what about the beer companies and brands? How are they embracing new technology and empowering the droves of beer fans to engage and be social on their behalf? We took a look around...

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