Posts Tagged ‘ Stella Artois ’

Stella Artois Invites You to Tour Their Digital Chalice Factory

March 19, 2012
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Screen shot 2012-03-19 at 5.01.41 PM

Taking inspiration from their national television spot, Stella Artois has released a new digital activation that reimagines “The Chalice Factory” in a virtual world. The digital experience allows users to navigate through the Chalice Factory guided by ALICE, to whom they can communicate via voice activation or keyboard commands. After seeing a representation of how the famed chalice is constructed, participants have the option of entering their e-mail for the chance to win their own specially crafted Stella Artois Chalice. All in all, the tour takes a minimum of about five minutes to complete. Read more at the source:...

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Stella Artois Attempts to Erase Negative Nickname from Web

January 6, 2012
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Stella Artois Rick Santorum FAIL

Stella Artois has recently tried to remove all references on Wikipedia to its pejorative nickname of “wife-beater” in the UK.  The brand hired a PR firm to make several edits to the Stella Artois Wikipedia page and the “Wife-Beater” Wikipedia entry, in which one of the definitions reads, “A British name for Stella Artois, based on the supposed behavioral effects of the drink.” The changes were quickly reversed by site users, and the brand is facing backlash from the online community for trying to suppress free speech. This is certainly not the first instance a brand has tried to manipulate its...

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Stella Artois: Originally Crafted for Christmas

November 28, 2011
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Stella Artois Logo

Stella Artois, “the beer originally crafted for Christmas,” as the brand markets itself, is gearing up for the holiday season with festive packaging and a host of other marketing tactics. The limited-edition 12-pack is outfitted as a red box covered in white stars, topped off with a gift card ready for signing. The cans themselves feature a red/white/gold color palette and the phrase “Named after the Christmas Star” scripted under the lip. In the spirit of giving, the marketing campaign is supplemented by a Stella Artois Christmas album, Under the Holiday Star. The album features 8 classic Christmas tunes...

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Stella Artois Puts A Competitive Spirit in Bar Promotions

August 10, 2010
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chalice

Bar promotions are a tried and true marketing tradition in the beer and spirits world. Sometimes, however, injecting creativity into the standard sampling experience can make all the difference in the world

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