Posts Tagged ‘ Social Media ’

Update: Heineken Reveals Winners of 2012 Design Contest

April 10, 2012
By
Heineken Design Contest

Heineken used an interactive Facebook app to find the new design for their limited edition bottle, and now they’ve picked a winner. Mexican design student Rodolfo and Australian freelance designer Lee connected 9,000+ miles on Facebook to create the winning design, which you can see in the video above.

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Fosters Develops Facebook App Integrated with Facebook Timeline

February 10, 2012
By
Fosters Funny

Fosters, produced and distributed in the UK by Heineken International, is one of the first beer brands to launch a Facebook app designed for the Facebook Timeline. The “Fosters Funny Facebook App” allows fans of the brand to watch video clips of comedic content produced by Fosters: “Foster’s is currently developing some of the most premium, online exclusive comedy content, from the new Alan Partridge to ‘The Fast Show’, and the Facebook media app offers our consumers a new and exciting way to watch and share the content through one of their biggest online touch points.” –Niall McKee, brand...

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Sam Adams’ Crowdsourcing Facebook App to Design New Brew

January 20, 2012
By
Sam Adams Glass

Sam Adams recently released a new Facebook app that allows fans to weigh in on what they want to see in a new brew. Among the characteristics to choose from in the “Crowd Craft Project” are color, clarity, body, hops, and malt. The winning factors will be brewed into a special ale in February, and only available through limited release as part of SXSW in certain Austin, TX bars. The brew will launch at Guy Kawasaki’s SXSW “Guy + Girl” party on March 10, 2012. Source: Mashable

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Heineken Facebook Fan Drive Fills Office with Balloons

January 18, 2012
By
Heineken Balloons

Heineken’s at it again on Facebook. Their current campaign aims to get more fans in Brazil by following the “1 like = 1 incentive” formula. For every Brazilian user who likes the Heineken Facebook page, one balloon is blown up and put in an office. A select number of users get a video message dedicated to them with a personalized touch to show the progress of the campaign. The page has already gained thousands of new likes in just a few days, resulting in tons of balloons in what is now a cramped office reminiscent of a playground ball...

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Heineken Facebook App Promotes Selfish Gift-Giving

December 23, 2011
By
heineken beertender

Heineken’s latest Facebook app, the “BeerFriender,” capitalizes on people’s gift-giving tendencies during the holiday season. Essentially it’s a social commerce app designed to sell the BeerTender, a product that lets you serve Heineken on tap at home. As the video explains, however, buying yourself one of these BeerTenders so close to Christmas is “not in the holiday spirit,” which is clearly a serious problem for many people. The BeerFriender offers a solution: you buy the BeerTender, and the app matches you up with someone else so you can send it to each other. So really, you’re buying yourself a...

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The Value of Social Media Marketing to Craft Breweries

November 3, 2011
By
SocialMediaMarketing

Evan Benn from stltoday.com sat down with three representatives from small craft breweries to discuss their marketing strategies. Troika Brodsky, St. Louis Brewery’s communications director; David Wolfe, co-founder of Urban Chestnut Brewing Co.; and Kevin Lemp, owner of 4 Hands Brewing Co, all agree that social media is invaluable to marketing their beer. Social media is a great tool for small breweries because of its low cost in comparison to print and TV advertising, yet this is not the only benefit. “It’s an enjoyable medium that allows a brewer to interact with the core community of craft-beer drinkers, who are insatiable in their thirst for...

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4 Beer Companies with Social Media On Tap

September 1, 2010
By
beer

Beer is all over social media. From Facebook and Twitter, to YouTube and beyond, beer has staked its claim in the social media and digital world. There are blogs about beer and blogs about the people who drink beer. There are beer forums, beer groups, beer meetups and even beer dating sites. The list goes on and on. And, why not? After all, beer is social. But what about the beer companies and brands? How are they embracing new technology and empowering the droves of beer fans to engage and be social on their behalf? We took a look around...

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8 Craft Beer Breweries to ‘Like’ on Facebook

August 5, 2010
By
Beer Cap Facebook

Craft beer breweries around the nation have flocked to Facebook to build their online communities. Here are 8 craft breweries that you should check out on Facebook.

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Low Calorie Beer Marketing: How Low Can You Go?

April 24, 2010
By
4-beer-400-041910

My beer’s healthier than yours. That’s more or less the tactic being employed by MGD 64 as it turns its guns on 95-calorie Michelob Ultra. Michelob Ultra has worked for years to position itself as an “active lifestyle” beer for the athletically minded, going so far as to ink a high-profile endorsement deal with cycling legend Lance Armstrong and launching a Facebook app that locates running and cycling paths. In its new campaign from Publicis’ Saatchi & Saatchi, MGD 64 takes a similar tack, launching a branded pedometer app that uploads users’ total steps into Facebook group challenges such...

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