Posts Tagged ‘ Sam Adams ’

Sam Adams Partners with Boston Athletic Association to Make Marathon Brew

March 1, 2012
By
Sam Adams Glass

Sam Adams will be the official beer sponsor of the 2012 Boston Marathon, a Patriot’s Day tradition so respected that Massachusetts observes it as a state holiday. In honor of this new partnership, Sam Adams is developing a brew specifically for the occasion. The “Samuel Adams Boston 26.2 Brew” will be designed for runners and spectators alike, being light in body and low in alcohol content. They started brewing last week to have the beer available by race day at pubs and restaurants across Boston and other race-related events. What a great way to take an event sponsorship to...

Read more »

Sam Adams’ Crowdsourcing Facebook App to Design New Brew

January 20, 2012
By
Sam Adams Glass

Sam Adams recently released a new Facebook app that allows fans to weigh in on what they want to see in a new brew. Among the characteristics to choose from in the “Crowd Craft Project” are color, clarity, body, hops, and malt. The winning factors will be brewed into a special ale in February, and only available through limited release as part of SXSW in certain Austin, TX bars. The brew will launch at Guy Kawasaki’s SXSW “Guy + Girl” party on March 10, 2012. Source: Mashable

Read more »