Posts Tagged ‘ Music ’

Stella Artois: Originally Crafted for Christmas

November 28, 2011
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Stella Artois Logo

Stella Artois, “the beer originally crafted for Christmas,” as the brand markets itself, is gearing up for the holiday season with festive packaging and a host of other marketing tactics. The limited-edition 12-pack is outfitted as a red box covered in white stars, topped off with a gift card ready for signing. The cans themselves feature a red/white/gold color palette and the phrase “Named after the Christmas Star” scripted under the lip. In the spirit of giving, the marketing campaign is supplemented by a Stella Artois Christmas album, Under the Holiday Star. The album features 8 classic Christmas tunes...

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Dogfish Head Honors Pearl Jam with Anniversary Ale

October 13, 2011
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Dogfish Honors Pearl Jam

Music and beer – a match made in heaven. Speaking of which, Dogfish Head has announced that they’ll be brewing a commemorative beer this month in honor of Pearl Jam’s 20th anniversary. The Belgian-style “Faithfull Ale” is a nod to the band’s first album “Ten,” which debuted in the August of 1991. The label reads, “Faithfull Ale is a celebration of Pearl Jam’s 20th anniversary and their seminal album Ten – In recognition of these milestones this Belgian-style golden ale is delicately hopped to 20 IBUs and fruit-forward from 10 incremental additions of black currants over the course of...

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