Posts Tagged ‘ Mobile App ’

Budweiser Launches New “Track Your Bud” Campaign

March 19, 2012
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budweiser-logo

A new digital campaign by Budweiser encourages consumers to get personal with their products. The company’s “Track Your Bud” campaign allows beer drinkers to see where their beer came from, and to follow the beer’s journey from one of Bud’s twelve U.S. breweries into their homes. Each beer will be tagged with a QR code that consumers can scan to see the origins of their beer. As an additional incentive to using the app, those who are the first to register their beer under a particular “Born On” date will get naming rights to that batch of beer–kind of...

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Guinness Releases Mobile App for Guinness Storehouse in Dublin

February 2, 2012
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Guinness Storehouse Mobile

The Guinness Storehouse, Dublin’s #1 tourist attraction, now has an accompanying mobile app to assist visitors during their tour.  The app (available on iPhone, iPad, Android, or Blackberry and in several different languages) features a digitized tour complete with interactive “hot-spots,” videos, pictures, recipes, and more. It also includes a floor plan to help users find their way, in addition to contact information and visitor hours. As an extra incentive for download, the app offers tickets at a 10% discount so visitors can skip the lines and save the extra cash for beer. Source: Irish Central

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Guinness Gets Ready for the Holidays with Augmented Reality

December 24, 2011
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guinness

Not sure what your Guinness should wear to the holiday party? Never fear, for “Decorate Your Pint” is here. Guinness has developed a mobile app in conjunction with Blippar, an augmented reality platform, that uses the AR technology to “decorate” a pint of Guinness with festive accessories. I’m not sure if this is the most creative burst of genius in the beer marketing world, but hey, maybe it’s fun after a few pints. Source: PSFK

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4 Beer Companies with Social Media On Tap

September 1, 2010
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beer

Beer is all over social media. From Facebook and Twitter, to YouTube and beyond, beer has staked its claim in the social media and digital world. There are blogs about beer and blogs about the people who drink beer. There are beer forums, beer groups, beer meetups and even beer dating sites. The list goes on and on. And, why not? After all, beer is social. But what about the beer companies and brands? How are they embracing new technology and empowering the droves of beer fans to engage and be social on their behalf? We took a look around...

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