Posts Tagged ‘ Facebook App ’

Update: Heineken Reveals Winners of 2012 Design Contest

April 10, 2012
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Heineken Design Contest

Heineken used an interactive Facebook app to find the new design for their limited edition bottle, and now they’ve picked a winner. Mexican design student Rodolfo and Australian freelance designer Lee connected 9,000+ miles on Facebook to create the winning design, which you can see in the video above.

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Fosters Develops Facebook App Integrated with Facebook Timeline

February 10, 2012
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Fosters Funny

Fosters, produced and distributed in the UK by Heineken International, is one of the first beer brands to launch a Facebook app designed for the Facebook Timeline. The “Fosters Funny Facebook App” allows fans of the brand to watch video clips of comedic content produced by Fosters: “Foster’s is currently developing some of the most premium, online exclusive comedy content, from the new Alan Partridge to ‘The Fast Show’, and the Facebook media app offers our consumers a new and exciting way to watch and share the content through one of their biggest online touch points.” –Niall McKee, brand...

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Sam Adams’ Crowdsourcing Facebook App to Design New Brew

January 20, 2012
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Sam Adams Glass

Sam Adams recently released a new Facebook app that allows fans to weigh in on what they want to see in a new brew. Among the characteristics to choose from in the “Crowd Craft Project” are color, clarity, body, hops, and malt. The winning factors will be brewed into a special ale in February, and only available through limited release as part of SXSW in certain Austin, TX bars. The brew will launch at Guy Kawasaki’s SXSW “Guy + Girl” party on March 10, 2012. Source: Mashable

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Heineken’s Latest Facebook App Lets you Design Your Own Bottle

January 9, 2012
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Heineken Design Contest

Update: Heineken has revealed the winning design In a new Facebook app from Heineken, users are challenged to design their own Heineken beer bottle to be produced in an exclusive 140th anniversary limited edition pack. The exact messaging from the brand is to “create a bottle design that symbolizes how people around the world will connect in the next 140 years.” Furthering this theme of “connection,” the design template is only one half of the bottle, and you must pair up with another user’s design to complete the packaging concept. Check it out here.

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Heineken Facebook App Promotes Selfish Gift-Giving

December 23, 2011
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heineken beertender

Heineken’s latest Facebook app, the “BeerFriender,” capitalizes on people’s gift-giving tendencies during the holiday season. Essentially it’s a social commerce app designed to sell the BeerTender, a product that lets you serve Heineken on tap at home. As the video explains, however, buying yourself one of these BeerTenders so close to Christmas is “not in the holiday spirit,” which is clearly a serious problem for many people. The BeerFriender offers a solution: you buy the BeerTender, and the app matches you up with someone else so you can send it to each other. So really, you’re buying yourself a...

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Low Calorie Beer Marketing: How Low Can You Go?

April 24, 2010
By
4-beer-400-041910

My beer’s healthier than yours. That’s more or less the tactic being employed by MGD 64 as it turns its guns on 95-calorie Michelob Ultra. Michelob Ultra has worked for years to position itself as an “active lifestyle” beer for the athletically minded, going so far as to ink a high-profile endorsement deal with cycling legend Lance Armstrong and launching a Facebook app that locates running and cycling paths. In its new campaign from Publicis’ Saatchi & Saatchi, MGD 64 takes a similar tack, launching a branded pedometer app that uploads users’ total steps into Facebook group challenges such...

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