Posts Tagged ‘ Coors Light ’

Coors Light Partners with Ice Cube to Find the Nation’s Best MC

April 18, 2012
Coors Light Search for the Coldest

Coors Light is running its Coors Light Search for the Coldest contest for a second year in a row, having enjoyed the success of receiving over 140,000 online votes in the first iteration. Hip-hop legend Ice Cube will be working with the brand to promote the contest, which is a search to find the best MC in the country. “Coors Light is known as The World’s Most Refreshing Beer and hip-hop has always beenĀ about what’s fresh and new in music,” says Mwanza Lumumba, brand manager for Coors Light African American marketing. “Who better than Ice Cube, a hip-hop pioneer,...

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