Posts Tagged ‘ Contest ’

Coors Light Partners with Ice Cube to Find the Nation’s Best MC

April 18, 2012
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Coors Light Search for the Coldest

Coors Light is running its Coors Light Search for the Coldest contest for a second year in a row, having enjoyed the success of receiving over 140,000 online votes in the first iteration. Hip-hop legend Ice Cube will be working with the brand to promote the contest, which is a search to find the best MC in the country. “Coors Light is known as The World’s Most Refreshing Beer and hip-hop has always been about what’s fresh and new in music,” says Mwanza Lumumba, brand manager for Coors Light African American marketing. “Who better than Ice Cube, a hip-hop pioneer,...

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Heineken’s Latest Facebook App Lets you Design Your Own Bottle

January 9, 2012
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Heineken Design Contest

Update: Heineken has revealed the winning design In a new Facebook app from Heineken, users are challenged to design their own Heineken beer bottle to be produced in an exclusive 140th anniversary limited edition pack. The exact messaging from the brand is to “create a bottle design that symbolizes how people around the world will connect in the next 140 years.” Furthering this theme of “connection,” the design template is only one half of the bottle, and you must pair up with another user’s design to complete the packaging concept. Check it out here.

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Beck’s Green Box Project Merges Art, Technology, and Beer

November 3, 2011
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becks-green-box-project

Beck’s Green Box Project is a “global fund established to inspire, celebrate, and financially support independent talent in art, design, music, and fashion.”  From July to September of 2011 Beck’s released 30 Green Boxes around the UK, US, and Italy that trigger an augmented reality app designed for the project. Using your smartphone or tablet, you simply point your device at the box and experience virtual artwork by renowned artists. The project will span over the next three years, showcasing 1,000 creative projects. This campaign is a great example of how beer brands can gain exposure through new technology...

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Guinness Partners with Pro Football Hall of Fame

September 28, 2011
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Screen shot 2011-09-28 at 2.23.55 PM

The main focus of the Pro Football Hall of Fame has long been towards the skilled and passionate athletes of the NFL, but this year, they are looking to recognize another kind of passion. The Pro Football Hall of Fame recently announced its partnership with Guinness to find football’s biggest fans. The two are running a promotional contest between now and October 31st to find football fans that are as “bold and distinctive as the characteristically bold stout.” The winners will be featured in a new Guinness-sponsored exhibit at the Hall of Fame in addition to being able to...

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Stella Artois Puts A Competitive Spirit in Bar Promotions

August 10, 2010
By
chalice

Bar promotions are a tried and true marketing tradition in the beer and spirits world. Sometimes, however, injecting creativity into the standard sampling experience can make all the difference in the world

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