Posts Tagged ‘ Christmas ’

Stella Artois: Originally Crafted for Christmas

November 28, 2011
Stella Artois Logo

Stella Artois, “the beer originally crafted for Christmas,” as the brand markets itself, is gearing up for the holiday season with festive packaging and a host of other marketing tactics. The limited-edition 12-pack is outfitted as a red box covered in white stars, topped off with a gift card ready for signing. The cans themselves feature a red/white/gold color palette and the phrase “Named after the Christmas Star” scripted under the lip. In the spirit of giving, the marketing campaign is supplemented by a Stella Artois Christmas album, Under the Holiday Star. The album features 8 classic Christmas tunes...

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