Posts Tagged ‘ Celebrity ’

Coors Light Partners with Ice Cube to Find the Nation’s Best MC

April 18, 2012
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Coors Light Search for the Coldest

Coors Light is running its Coors Light Search for the Coldest contest for a second year in a row, having enjoyed the success of receiving over 140,000 online votes in the first iteration. Hip-hop legend Ice Cube will be working with the brand to promote the contest, which is a search to find the best MC in the country. “Coors Light is known as The World’s Most Refreshing Beer and hip-hop has always been about what’s fresh and new in music,” says Mwanza Lumumba, brand manager for Coors Light African American marketing. “Who better than Ice Cube, a hip-hop pioneer,...

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Adrian Grenier’s Churchkey Can Co. Revives The Flat Top Can

March 23, 2012
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Adrian Grenier Flat Top Can

Hipsters alike, rejoice. The steel flat top beer can is back. Adrian Grenier (of “Entourage” fame) has teamed up with fellow beer-lover Justin Hawkins, among other brewers and industry experts, to revive the flat top can design of the early 20th century. His company, Churchkey Can Co, turned to two Portland-based brewers to come up with the recipe for the Churchkey Pilsner, and will package the beer with a complimentary opener with every purchase. The founders’ inspiration grew out of their desire “to experience a great beer in a simple can as the generations before them had enjoyed.” The...

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Old Milwaukee Nearly Drops the Ball on Video Marketing Campaign

December 16, 2011
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old-milwaukee-will-ferrell

It’s hard to say exactly what makes a good viral video. Hiring an A-list funnyman to star in the production and leaving him to his own devices is surely a good start though. That’s the road Old Milwaukee took in their latest video marketing campaign, which stars a candid Will Ferrell being his usual farcical self in Davenport, Iowa. Several spots have aired on TV and yet no company-official version has been uploaded to the web. The only access we have to the spots are grainy, fan-recorded copies taken straight from the television screen to the web. This misstep on...

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Dogfish Head Honors Pearl Jam with Anniversary Ale

October 13, 2011
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Dogfish Honors Pearl Jam

Music and beer – a match made in heaven. Speaking of which, Dogfish Head has announced that they’ll be brewing a commemorative beer this month in honor of Pearl Jam’s 20th anniversary. The Belgian-style “Faithfull Ale” is a nod to the band’s first album “Ten,” which debuted in the August of 1991. The label reads, “Faithfull Ale is a celebration of Pearl Jam’s 20th anniversary and their seminal album Ten – In recognition of these milestones this Belgian-style golden ale is delicately hopped to 20 IBUs and fruit-forward from 10 incremental additions of black currants over the course of...

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Low Calorie Beer Marketing: How Low Can You Go?

April 24, 2010
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4-beer-400-041910

My beer’s healthier than yours. That’s more or less the tactic being employed by MGD 64 as it turns its guns on 95-calorie Michelob Ultra. Michelob Ultra has worked for years to position itself as an “active lifestyle” beer for the athletically minded, going so far as to ink a high-profile endorsement deal with cycling legend Lance Armstrong and launching a Facebook app that locates running and cycling paths. In its new campaign from Publicis’ Saatchi & Saatchi, MGD 64 takes a similar tack, launching a branded pedometer app that uploads users’ total steps into Facebook group challenges such...

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