Posts Tagged ‘ Carlsberg ’

Carlsberg Marketing Stunt: Punk’d Style

September 29, 2011
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Carlsberg Beer Guerilla Marketing

In accordance with their ongoing “That calls for a Carlsberg” campaign, Carlsberg Beer took a page out of Ashton Kutcher’s Punk’d book by pranking random couples in Belgium, and culminating in a really fun publicity stunt. Carlsberg filled a movie theater with 148 bad-boy bikers, leaving two empty seats in dead center for the unsuspecting pair, then filmed the reactions. Was there smiling? Were there tears? Was there screaming? Were there Carlsberg beers? Watch the video to find out. And spoiler alert–hot pink, as it turns out, can instill confidence in a man. Our take: This was clearly a...

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Carlsberg: No Longer “Probably the Best Beer in the World”

April 8, 2011
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carlsberg

Carlsberg is undergoing a major re-branding effort to help push sales for the Danish brewer. At the forefront of this effort, Carlsberg abandoned its slogan, “probably the best beer in the world” and is hoping that this change will help double the brand’s profits by 2015. I don’t know about you, but I think it’s about time Carlsberg recognized that they probably… scratch that – definitely aren’t the best beer in the world. Read the full story at Beverage Daily.

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In Russia, Carlsberg sees beer market falling faster in 2010

June 22, 2010
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Baltika_No_7_Export_L

The CEO of Carlsberg has said Russia’s beer market could shrink by up to 13% in 2010 following a tax hike in January, according to a report. The three-fold tax rise on beer will cause volume sales in the Russian market to fall by between 10% and 13% this year, Jorgen Buhl Rasmussen said in an interview with the Dow Jones newswire yesterday (21 June). Read more at Just-Drinks.com.

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