Posts Tagged ‘ Budweiser ’

Budweiser Launches New “Track Your Bud” Campaign

March 19, 2012
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budweiser-logo

A new digital campaign by Budweiser encourages consumers to get personal with their products. The company’s “Track Your Bud” campaign allows beer drinkers to see where their beer came from, and to follow the beer’s journey from one of Bud’s twelve U.S. breweries into their homes. Each beer will be tagged with a QR code that consumers can scan to see the origins of their beer. As an additional incentive to using the app, those who are the first to register their beer under a particular “Born On” date will get naming rights to that batch of beer–kind of...

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Budweiser’s Bud United presents: “The Big Time”

December 29, 2011
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Budweiser Big Time Logo

Budweiser, in partnership with ABC and ESPN, will begin airing episodes of its reality mini-series “The Big Time” starting on Saturdays this January. The mini-series is a continuation of what started out as a social media campaign. Earlier this year Budweiser used its social networks to call for video submissions from fans. The mini-series, which consists of  seven episodes total, features the everyman in his quest to fulfill his dreams of making it big. The dreams are mostly sports-related, including race car driving, baseball pitching, and playing on a major league soccer team – but a few other activities...

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MolsonCoors Amping Up Gears On Canadian Beer Market

April 13, 2011
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MOLSON COORS CANADA -   Launch of  Molson  Canadian 67 Sublime

At a current market share of 34.7%, MolsonCoors is the Canadian beer market leader. Their flagship product, Coors Light, surpassed Budweiser as Canada’s top selling beer in 2010. Nevertheless, the quest for domination is never complete, and MolsonCoors is looking to pump some new life into its Canadian brands by beefing up exposure and expanding their product lines. Their newest product, which was unvelied earlier this week is Molson Canadian 67 Sublime – a low-calorie, lemon-lime flavored beer. Apparently this has been tested on an Ontario audience. Not sure I would have trusted them. Read the full story at...

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