Posts Tagged ‘ Augmented Reality ’

Guinness Gets Ready for the Holidays with Augmented Reality

December 24, 2011
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guinness

Not sure what your Guinness should wear to the holiday party? Never fear, for “Decorate Your Pint” is here. Guinness has developed a mobile app in conjunction with Blippar, an augmented reality platform, that uses the AR technology to “decorate” a pint of Guinness with festive accessories. I’m not sure if this is the most creative burst of genius in the beer marketing world, but hey, maybe it’s fun after a few pints. Source: PSFK

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Beck’s Green Box Project Merges Art, Technology, and Beer

November 3, 2011
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Beck’s Green Box Project is a “global fund established to inspire, celebrate, and financially support independent talent in art, design, music, and fashion.”  From July to September of 2011 Beck’s released 30 Green Boxes around the UK, US, and Italy that trigger an augmented reality app designed for the project. Using your smartphone or tablet, you simply point your device at the box and experience virtual artwork by renowned artists. The project will span over the next three years, showcasing 1,000 creative projects. This campaign is a great example of how beer brands can gain exposure through new technology...

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