Stella Artois Puts A Competitive Spirit in Bar Promotions

August 10, 2010
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Bar promotions are a tried and true marketing tradition in the beer and spirits world. Sometimes, however, injecting creativity into the standard sampling experience can make all the difference in the world. In Boston, Stella Artois launched a Draught Master competition that asks drinkers to master the perfect pour for a chance to win big.

(From Boston.com)


Stella Artois kicked off its annual Draught Master competition in Boston this month as part of an international pouring contest. We stopped by Dillon’s to catch one of 16 competitions across the city, on every Thursday, Friday, and Saturday through Aug. 12.

Read the full article and see the pictures at Boston.com.

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