Stella Artois Invites You to Tour Their Digital Chalice Factory

March 19, 2012

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Taking inspiration from their national television spot, Stella Artois has released a new digital activation that reimagines “The Chalice Factory” in a virtual world. The digital experience allows users to navigate through the Chalice Factory guided by ALICE, to whom they can communicate via voice activation or keyboard commands. After seeing a representation of how the famed chalice is constructed, participants have the option of entering their e-mail for the chance to win their own specially crafted Stella Artois Chalice. All in all, the tour takes a minimum of about five minutes to complete.

Read more at the source: The Sacramento Bee

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