Sam Adams’ Crowdsourcing Facebook App to Design New Brew

January 20, 2012

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Sam Adams recently released a new Facebook app that allows fans to weigh in on what they want to see in a new brew. Among the characteristics to choose from in the “Crowd Craft Project” are color, clarity, body, hops, and malt. The winning factors will be brewed into a special ale in February, and only available through limited release as part of SXSW in certain Austin, TX bars. The brew will launch at Guy Kawasaki’s SXSW “Guy + Girl” party on March 10, 2012.

Source: Mashable

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