Rickard’s Beer Does Movember

November 16, 2011
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We’re halfway through November, which can only explain the influx of bristly, scruffy, and woolly faces around town. To show some solidarity with the Movember movement, Rickard’s has outfitted each of their brews with a characteristically distinct ‘stache. Each beer gets its own style: the Red Imperial, Blonde Handlebar, White Walrus, and Dark Chevron. A Facebook app “MO DUELS,” in which you choose a team and duel your “mo” by uploading pictures of your growing progress, provides interactive entertainment for the digital drinker. To add to the fun, a video spot (seen below) promotes the campaign:

Check out the site: Rickard’s Movember

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