Dutch Brewery, Bavaria, Gets The Boot From World Cup

June 17, 2010
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Bavaria Brewery World Cup Ambush

Bavaria Brewery catches heat from FIFA at the World Cup for supposed "Ambush", (guerrilla) marketing tactics.

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Presidente Beer Launches U.S. General Market Push

May 21, 2010
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Presidente Beer, the Dominican Republic’s dominant brand, is gearing up to expand in the U.S. and aggressively pursue a general market audience. For the full story, visit MediaPost.

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Molson Coors To Launch ‘Clear Beer For Women’

April 28, 2010
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In attempt to capture a greater percentage of the UK female drinking audience, Molson Coors is gearing up to launch a clear beer for the ladies. This is Molson’s second go at a clear product. Last year, the company trialled a product flavored with green tea and dragon fruit that had a similar taste to an alcopop. While the first attempt apparently bombed in test markets, it is understood that the new product will taste more like a beer. Read more at MarketinMagazine.co.uk.

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Low Calorie Beer Marketing: How Low Can You Go?

April 24, 2010
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My beer’s healthier than yours. That’s more or less the tactic being employed by MGD 64 as it turns its guns on 95-calorie Michelob Ultra. Michelob Ultra has worked for years to position itself as an “active lifestyle” beer for the athletically minded, going so far as to ink a high-profile endorsement deal with cycling legend Lance Armstrong and launching a Facebook app that locates running and cycling paths. In its new campaign from Publicis’ Saatchi & Saatchi, MGD 64 takes a similar tack, launching a branded pedometer app that uploads users’ total steps into Facebook group challenges such...

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