5 Ideas From A Global Journey Through Beer Marketing

September 1, 2010
By
Screen shot 2010-09-01 at 6.08.28 PM

With campaigns that seem to change almost monthly and taglines that rarely last for more than a football season, it is easy to dismiss beer marketing as irresponsible spending to promote a high margin product. Is there more to beer advertising than 30 second eye candy and girls in bikinis? Here are a few popular marketing campaigns for beer - along with their corresponding marketing strategy that may yield some surprising lessons

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4 Beer Companies with Social Media On Tap

September 1, 2010
By
beer

Beer is all over social media. From Facebook and Twitter, to YouTube and beyond, beer has staked its claim in the social media and digital world. There are blogs about beer and blogs about the people who drink beer. There are beer forums, beer groups, beer meetups and even beer dating sites. The list goes on and on. And, why not? After all, beer is social. But what about the beer companies and brands? How are they embracing new technology and empowering the droves of beer fans to engage and be social on their behalf? We took a look around...

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Stella Artois Puts A Competitive Spirit in Bar Promotions

August 10, 2010
By
chalice

Bar promotions are a tried and true marketing tradition in the beer and spirits world. Sometimes, however, injecting creativity into the standard sampling experience can make all the difference in the world

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Green Beer: Sustainability in the Beer Industry

August 9, 2010
By
New Belgium Sustainable Beer

Sustainability is a major selling point for a growing population of Americans. Recently, Greenopia (a website dedicated to healthy living), took a look into the beer industry to see which breweries are making strides toward integrating green choices into their business, and which breweries were falling behind.

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8 Craft Beer Breweries to ‘Like’ on Facebook

August 5, 2010
By
Beer Cap Facebook

Craft beer breweries around the nation have flocked to Facebook to build their online communities. Here are 8 craft breweries that you should check out on Facebook.

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In Russia, Carlsberg sees beer market falling faster in 2010

June 22, 2010
By
Baltika_No_7_Export_L

The CEO of Carlsberg has said Russia’s beer market could shrink by up to 13% in 2010 following a tax hike in January, according to a report. The three-fold tax rise on beer will cause volume sales in the Russian market to fall by between 10% and 13% this year, Jorgen Buhl Rasmussen said in an interview with the Dow Jones newswire yesterday (21 June). Read more at Just-Drinks.com.

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