Heineken’s Latest Facebook App Lets you Design Your Own Bottle

January 9, 2012
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Heineken Design Contest

Update: Heineken has revealed the winning design In a new Facebook app from Heineken, users are challenged to design their own Heineken beer bottle to be produced in an exclusive 140th anniversary limited edition pack. The exact messaging from the brand is to “create a bottle design that symbolizes how people around the world will connect in the next 140 years.” Furthering this theme of “connection,” the design template is only one half of the bottle, and you must pair up with another user’s design to complete the packaging concept. Check it out here.

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Stella Artois Attempts to Erase Negative Nickname from Web

January 6, 2012
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Stella Artois Rick Santorum FAIL

Stella Artois has recently tried to remove all references on Wikipedia to its pejorative nickname of “wife-beater” in the UK.  The brand hired a PR firm to make several edits to the Stella Artois Wikipedia page and the “Wife-Beater” Wikipedia entry, in which one of the definitions reads, “A British name for Stella Artois, based on the supposed behavioral effects of the drink.” The changes were quickly reversed by site users, and the brand is facing backlash from the online community for trying to suppress free speech. This is certainly not the first instance a brand has tried to manipulate its...

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Budweiser’s Bud United presents: “The Big Time”

December 29, 2011
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Budweiser Big Time Logo

Budweiser, in partnership with ABC and ESPN, will begin airing episodes of its reality mini-series “The Big Time” starting on Saturdays this January. The mini-series is a continuation of what started out as a social media campaign. Earlier this year Budweiser used its social networks to call for video submissions from fans. The mini-series, which consists of  seven episodes total, features the everyman in his quest to fulfill his dreams of making it big. The dreams are mostly sports-related, including race car driving, baseball pitching, and playing on a major league soccer team – but a few other activities...

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Guinness Gets Ready for the Holidays with Augmented Reality

December 24, 2011
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guinness

Not sure what your Guinness should wear to the holiday party? Never fear, for “Decorate Your Pint” is here. Guinness has developed a mobile app in conjunction with Blippar, an augmented reality platform, that uses the AR technology to “decorate” a pint of Guinness with festive accessories. I’m not sure if this is the most creative burst of genius in the beer marketing world, but hey, maybe it’s fun after a few pints. Source: PSFK

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Heineken Facebook App Promotes Selfish Gift-Giving

December 23, 2011
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heineken beertender

Heineken’s latest Facebook app, the “BeerFriender,” capitalizes on people’s gift-giving tendencies during the holiday season. Essentially it’s a social commerce app designed to sell the BeerTender, a product that lets you serve Heineken on tap at home. As the video explains, however, buying yourself one of these BeerTenders so close to Christmas is “not in the holiday spirit,” which is clearly a serious problem for many people. The BeerFriender offers a solution: you buy the BeerTender, and the app matches you up with someone else so you can send it to each other. So really, you’re buying yourself a...

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Old Milwaukee Nearly Drops the Ball on Video Marketing Campaign

December 16, 2011
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old-milwaukee-will-ferrell

It’s hard to say exactly what makes a good viral video. Hiring an A-list funnyman to star in the production and leaving him to his own devices is surely a good start though. That’s the road Old Milwaukee took in their latest video marketing campaign, which stars a candid Will Ferrell being his usual farcical self in Davenport, Iowa. Several spots have aired on TV and yet no company-official version has been uploaded to the web. The only access we have to the spots are grainy, fan-recorded copies taken straight from the television screen to the web. This misstep on...

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