Sam Adams Partners with Boston Athletic Association to Make Marathon Brew

March 1, 2012
By
Sam Adams Glass

Sam Adams will be the official beer sponsor of the 2012 Boston Marathon, a Patriot’s Day tradition so respected that Massachusetts observes it as a state holiday. In honor of this new partnership, Sam Adams is developing a brew specifically for the occasion. The “Samuel Adams Boston 26.2 Brew” will be designed for runners and spectators alike, being light in body and low in alcohol content. They started brewing last week to have the beer available by race day at pubs and restaurants across Boston and other race-related events. What a great way to take an event sponsorship to...

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Heineken’s “Serenade” Live Event Longest Ad of All Time

February 14, 2012
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Heineken Serenade

Valentine’s Day is typically the holiday for chocolatiers, florists, jewelers, and of course, card-makers. However, Heineken is proving that there may be a place for the beer industry as well with their Valentine’s Day “Serenade.” Heineken first developed a Facebook app that would allow users to send a valentine to the person whom they admire, via a customizable song performed by the charismatic band from their commercial “The Date.” Then, to make sure the app got the buzz it deserved, Heineken planned a live event through Twitter, Facebook and Skype. Fans submitted requests to have an original song written...

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Fosters Develops Facebook App Integrated with Facebook Timeline

February 10, 2012
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Fosters Funny

Fosters, produced and distributed in the UK by Heineken International, is one of the first beer brands to launch a Facebook app designed for the Facebook Timeline. The “Fosters Funny Facebook App” allows fans of the brand to watch video clips of comedic content produced by Fosters: “Foster’s is currently developing some of the most premium, online exclusive comedy content, from the new Alan Partridge to ‘The Fast Show’, and the Facebook media app offers our consumers a new and exciting way to watch and share the content through one of their biggest online touch points.” –Niall McKee, brand...

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Guinness Releases Mobile App for Guinness Storehouse in Dublin

February 2, 2012
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Guinness Storehouse Mobile

The Guinness Storehouse, Dublin’s #1 tourist attraction, now has an accompanying mobile app to assist visitors during their tour.  The app (available on iPhone, iPad, Android, or Blackberry and in several different languages) features a digitized tour complete with interactive “hot-spots,” videos, pictures, recipes, and more. It also includes a floor plan to help users find their way, in addition to contact information and visitor hours. As an extra incentive for download, the app offers tickets at a 10% discount so visitors can skip the lines and save the extra cash for beer. Source: Irish Central

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Sam Adams’ Crowdsourcing Facebook App to Design New Brew

January 20, 2012
By
Sam Adams Glass

Sam Adams recently released a new Facebook app that allows fans to weigh in on what they want to see in a new brew. Among the characteristics to choose from in the “Crowd Craft Project” are color, clarity, body, hops, and malt. The winning factors will be brewed into a special ale in February, and only available through limited release as part of SXSW in certain Austin, TX bars. The brew will launch at Guy Kawasaki’s SXSW “Guy + Girl” party on March 10, 2012. Source: Mashable

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Heineken Facebook Fan Drive Fills Office with Balloons

January 18, 2012
By
Heineken Balloons

Heineken’s at it again on Facebook. Their current campaign aims to get more fans in Brazil by following the “1 like = 1 incentive” formula. For every Brazilian user who likes the Heineken Facebook page, one balloon is blown up and put in an office. A select number of users get a video message dedicated to them with a personalized touch to show the progress of the campaign. The page has already gained thousands of new likes in just a few days, resulting in tons of balloons in what is now a cramped office reminiscent of a playground ball...

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