The Subtleties Of Marketing Beer To Latinos

October 12, 2011
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This week on NPR, several beer marketing experts discuss the difficulties of marketing beer to a Hispanic audience. Think that Mexican beers have a leg up on their US competition? Think again. The facts speak for themselves, and with Latinos 19% more likely to buy beer than the rest of the US consumer audience, this is one beer market you don’t want to glance over.

The facts:

-LatinosĀ are 19% more likely to buy beer than the rest of US consumers
-Bud Light is Latino’s #1 beer of choice
-Latinos love Carlos Mencia

Click here to hear the story and read more on NPR.

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