MolsonCoors Amping Up Gears On Canadian Beer Market

April 13, 2011

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At a current market share of 34.7%, MolsonCoors is the Canadian beer market leader. Their flagship product, Coors Light, surpassed Budweiser as Canada’s top selling beer in 2010. Nevertheless, the quest for domination is never complete, and MolsonCoors is looking to pump some new life into its Canadian brands by beefing up exposure and expanding their product lines. Their newest product, which was unvelied earlier this week is Molson Canadian 67 Sublime – a low-calorie, lemon-lime flavored beer. Apparently this has been tested on an Ontario audience. Not sure I would have trusted them.

Read the full story at Beer Universe.

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