Molson Coors To Launch ‘Clear Beer For Women’

April 28, 2010
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In attempt to capture a greater percentage of the UK female drinking audience, Molson Coors is gearing up to launch a clear beer for the ladies. This is Molson’s second go at a clear product. Last year, the company trialled a product flavored with green tea and dragon fruit that had a similar taste to an alcopop. While the first attempt apparently bombed in test markets, it is understood that the new product will taste more like a beer.

Read more at MarketinMagazine.co.uk.

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