Heineken’s Latest Facebook App Lets you Design Your Own Bottle

January 9, 2012

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Update: Heineken has revealed the winning design

In a new Facebook app from Heineken, users are challenged to design their own Heineken beer bottle to be produced in an exclusive 140th anniversary limited edition pack. The exact messaging from the brand is to “create a bottle design that symbolizes how people around the world will connect in the next 140 years.” Furthering this theme of “connection,” the design template is only one half of the bottle, and you must pair up with another user’s design to complete the packaging concept.

Check it out here.

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