Heineken Facebook Fan Drive Fills Office with Balloons

January 18, 2012

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Heineken’s at it again on Facebook. Their current campaign aims to get more fans in Brazil by following the “1 like = 1 incentive” formula. For every Brazilian user who likes the Heineken Facebook page, one balloon is blown up and put in an office. A select number of users get a video message dedicated to them with a personalized touch to show the progress of the campaign. The page has already gained thousands of new likes in just a few days, resulting in tons of balloons in what is now a cramped office reminiscent of a playground ball pit.

You can watch an example of the personalized video messages below, or watch a selection on the “Um Like Um Balao” YouTube page. (Hope you speak Portuguese!)

Source: PSFK

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