Guinness Gets Ready for the Holidays with Augmented Reality

December 24, 2011

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Not sure what your Guinness should wear to the holiday party? Never fear, for “Decorate Your Pint” is here. Guinness has developed a mobile app in conjunction with Blippar, an augmented reality platform, that uses the AR technology to “decorate” a pint of Guinness with festive accessories. I’m not sure if this is the most creative burst of genius in the beer marketing world, but hey, maybe it’s fun after a few pints.

Source: PSFK

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