Guinness Gets Ready for the Holidays with Augmented Reality

December 24, 2011
By

Post to Twitter

Not sure what your Guinness should wear to the holiday party? Never fear, for “Decorate Your Pint” is here. Guinness has developed a mobile app in conjunction with Blippar, an augmented reality platform, that uses the AR technology to “decorate” a pint of Guinness with festive accessories. I’m not sure if this is the most creative burst of genius in the beer marketing world, but hey, maybe it’s fun after a few pints.

Source: PSFK

Related posts:

Low Calorie Beer Marketing: How Low Can You Go?
Guinness Partners with Pro Football Hall of Fame
Sam Adams' Crowdsourcing Facebook App to Design New Brew

Tags: , ,

Comments are closed.