Fosters Develops Facebook App Integrated with Facebook Timeline

February 10, 2012

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Fosters, produced and distributed in the UK by Heineken International, is one of the first beer brands to launch a Facebook app designed for the Facebook Timeline. The “Fosters Funny Facebook App” allows fans of the brand to watch video clips of comedic content produced by Fosters:

“Foster’s is currently developing some of the most premium, online exclusive comedy content, from the new Alan Partridge to ‘The Fast Show’, and the Facebook media app offers our consumers a new and exciting way to watch and share the content through one of their biggest online touch points.”

–Niall McKee, brand manager for Foster’s at Heineken in the UK

The app is currently only available to UK Facebook users.

Source: Marketing Magazine

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