Coors Light Partners with Ice Cube to Find the Nation’s Best MC

April 18, 2012
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Coors Light is running its Coors Light Search for the Coldest contest for a second year in a row, having enjoyed the success of receiving over 140,000 online votes in the first iteration. Hip-hop legend Ice Cube will be working with the brand to promote the contest, which is a search to find the best MC in the country.

“Coors Light is known as The World’s Most Refreshing Beer and hip-hop has always been about what’s fresh and new in music,” says Mwanza Lumumba, brand manager for Coors Light African American marketing. “Who better than Ice Cube, a hip-hop pioneer, to help Coors Light identify the Coldest upcoming MC?”

The Coors Light Search for the Coldest allows fans to vote online for their favorite artists, and will have an offline component as finalists tour the country and perform live. The winner will get to work with a celebrity producer on a single track, which will feature on the Coors Light Search for the Coldest mix tape.

Read more at the source: The Sacramento Bee

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