Packaging Design

L.A. Microbrewery Turns its Beer Packaging into Works of Art

April 20, 2012
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Brouwerij West Bottles

Brouwerij West, a microbrewery based in LA, is taking a fresh approach to its beer packaging: in particular, its labeling. In attempts to stand out from stereotypical beer packaging designs, brewery owner Brian Mercer hired about 15 artists and gave them free reign to design whatever they wished. Mercer hopes that new, fresh artwork (as opposed to the dominating “hops-and-grains, typography-heavy, St. Pauli girl-style”) will make his audience stop for a moment to admire the execution and originality. In addition to raising the bar for his label designs, Mercer is creating an air of exclusivity by limiting the amount...

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Update: Heineken Reveals Winners of 2012 Design Contest

April 10, 2012
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Heineken Design Contest

Heineken used an interactive Facebook app to find the new design for their limited edition bottle, and now they’ve picked a winner. Mexican design student Rodolfo and Australian freelance designer Lee connected 9,000+ miles on Facebook to create the winning design, which you can see in the video above.

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Adrian Grenier’s Churchkey Can Co. Revives The Flat Top Can

March 23, 2012
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Adrian Grenier Flat Top Can

Hipsters alike, rejoice. The steel flat top beer can is back. Adrian Grenier (of “Entourage” fame) has teamed up with fellow beer-lover Justin Hawkins, among other brewers and industry experts, to revive the flat top can design of the early 20th century. His company, Churchkey Can Co, turned to two Portland-based brewers to come up with the recipe for the Churchkey Pilsner, and will package the beer with a complimentary opener with every purchase. The founders’ inspiration grew out of their desire “to experience a great beer in a simple can as the generations before them had enjoyed.” The...

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Heineken’s Latest Facebook App Lets you Design Your Own Bottle

January 9, 2012
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Heineken Design Contest

Update: Heineken has revealed the winning design In a new Facebook app from Heineken, users are challenged to design their own Heineken beer bottle to be produced in an exclusive 140th anniversary limited edition pack. The exact messaging from the brand is to “create a bottle design that symbolizes how people around the world will connect in the next 140 years.” Furthering this theme of “connection,” the design template is only one half of the bottle, and you must pair up with another user’s design to complete the packaging concept. Check it out here.

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Stella Artois: Originally Crafted for Christmas

November 28, 2011
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Stella Artois Logo

Stella Artois, “the beer originally crafted for Christmas,” as the brand markets itself, is gearing up for the holiday season with festive packaging and a host of other marketing tactics. The limited-edition 12-pack is outfitted as a red box covered in white stars, topped off with a gift card ready for signing. The cans themselves feature a red/white/gold color palette and the phrase “Named after the Christmas Star” scripted under the lip. In the spirit of giving, the marketing campaign is supplemented by a Stella Artois Christmas album, Under the Holiday Star. The album features 8 classic Christmas tunes...

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Rickard’s Beer Does Movember

November 16, 2011
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RickardsMovember

We’re halfway through November, which can only explain the influx of bristly, scruffy, and woolly faces around town. To show some solidarity with the Movember movement, Rickard’s has outfitted each of their brews with a characteristically distinct ‘stache. Each beer gets its own style: the Red Imperial, Blonde Handlebar, White Walrus, and Dark Chevron. A Facebook app “MO DUELS,” in which you choose a team and duel your “mo” by uploading pictures of your growing progress, provides interactive entertainment for the digital drinker. To add to the fun, a video spot (seen below) promotes the campaign: Check out the...

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Forward-Thinking Beer Packaging

April 7, 2011
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sam-adams-utopia-xl-300x265

We all know that what’s inside the bottle is the most important part of the beer. But the bottle and packaging that surrounds the liquid can add to the overall experience and can help to create an emotional connection between audience and consumer. This list of 16 beer packages shows a diverse selection of how the beer industry is taking their packaging to the next level. Read the story at Antler Agency.

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