Experiential

Coors Light Partners with Ice Cube to Find the Nation’s Best MC

April 18, 2012
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Coors Light Search for the Coldest

Coors Light is running its Coors Light Search for the Coldest contest for a second year in a row, having enjoyed the success of receiving over 140,000 online votes in the first iteration. Hip-hop legend Ice Cube will be working with the brand to promote the contest, which is a search to find the best MC in the country. “Coors Light is known as The World’s Most Refreshing Beer and hip-hop has always been about what’s fresh and new in music,” says Mwanza Lumumba, brand manager for Coors Light African American marketing. “Who better than Ice Cube, a hip-hop pioneer,...

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Beck’s Green Box Project Merges Art, Technology, and Beer

November 3, 2011
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becks-green-box-project

Beck’s Green Box Project is a “global fund established to inspire, celebrate, and financially support independent talent in art, design, music, and fashion.”  From July to September of 2011 Beck’s released 30 Green Boxes around the UK, US, and Italy that trigger an augmented reality app designed for the project. Using your smartphone or tablet, you simply point your device at the box and experience virtual artwork by renowned artists. The project will span over the next three years, showcasing 1,000 creative projects. This campaign is a great example of how beer brands can gain exposure through new technology...

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Carlsberg Marketing Stunt: Punk’d Style

September 29, 2011
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Carlsberg Beer Guerilla Marketing

In accordance with their ongoing “That calls for a Carlsberg” campaign, Carlsberg Beer took a page out of Ashton Kutcher’s Punk’d book by pranking random couples in Belgium, and culminating in a really fun publicity stunt. Carlsberg filled a movie theater with 148 bad-boy bikers, leaving two empty seats in dead center for the unsuspecting pair, then filmed the reactions. Was there smiling? Were there tears? Was there screaming? Were there Carlsberg beers? Watch the video to find out. And spoiler alert–hot pink, as it turns out, can instill confidence in a man. Our take: This was clearly a...

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