Digital

Heineken’s “Serenade” Live Event Longest Ad of All Time

February 14, 2012
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Heineken Serenade

Valentine’s Day is typically the holiday for chocolatiers, florists, jewelers, and of course, card-makers. However, Heineken is proving that there may be a place for the beer industry as well with their Valentine’s Day “Serenade.” Heineken first developed a Facebook app that would allow users to send a valentine to the person whom they admire, via a customizable song performed by the charismatic band from their commercial “The Date.” Then, to make sure the app got the buzz it deserved, Heineken planned a live event through Twitter, Facebook and Skype. Fans submitted requests to have an original song written...

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Fosters Develops Facebook App Integrated with Facebook Timeline

February 10, 2012
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Fosters Funny

Fosters, produced and distributed in the UK by Heineken International, is one of the first beer brands to launch a Facebook app designed for the Facebook Timeline. The “Fosters Funny Facebook App” allows fans of the brand to watch video clips of comedic content produced by Fosters: “Foster’s is currently developing some of the most premium, online exclusive comedy content, from the new Alan Partridge to ‘The Fast Show’, and the Facebook media app offers our consumers a new and exciting way to watch and share the content through one of their biggest online touch points.” –Niall McKee, brand...

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Guinness Releases Mobile App for Guinness Storehouse in Dublin

February 2, 2012
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Guinness Storehouse Mobile

The Guinness Storehouse, Dublin’s #1 tourist attraction, now has an accompanying mobile app to assist visitors during their tour.  The app (available on iPhone, iPad, Android, or Blackberry and in several different languages) features a digitized tour complete with interactive “hot-spots,” videos, pictures, recipes, and more. It also includes a floor plan to help users find their way, in addition to contact information and visitor hours. As an extra incentive for download, the app offers tickets at a 10% discount so visitors can skip the lines and save the extra cash for beer. Source: Irish Central

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Sam Adams’ Crowdsourcing Facebook App to Design New Brew

January 20, 2012
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Sam Adams Glass

Sam Adams recently released a new Facebook app that allows fans to weigh in on what they want to see in a new brew. Among the characteristics to choose from in the “Crowd Craft Project” are color, clarity, body, hops, and malt. The winning factors will be brewed into a special ale in February, and only available through limited release as part of SXSW in certain Austin, TX bars. The brew will launch at Guy Kawasaki’s SXSW “Guy + Girl” party on March 10, 2012. Source: Mashable

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Heineken Facebook Fan Drive Fills Office with Balloons

January 18, 2012
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Heineken Balloons

Heineken’s at it again on Facebook. Their current campaign aims to get more fans in Brazil by following the “1 like = 1 incentive” formula. For every Brazilian user who likes the Heineken Facebook page, one balloon is blown up and put in an office. A select number of users get a video message dedicated to them with a personalized touch to show the progress of the campaign. The page has already gained thousands of new likes in just a few days, resulting in tons of balloons in what is now a cramped office reminiscent of a playground ball...

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Heineken’s Latest Facebook App Lets you Design Your Own Bottle

January 9, 2012
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Heineken Design Contest

Update: Heineken has revealed the winning design In a new Facebook app from Heineken, users are challenged to design their own Heineken beer bottle to be produced in an exclusive 140th anniversary limited edition pack. The exact messaging from the brand is to “create a bottle design that symbolizes how people around the world will connect in the next 140 years.” Furthering this theme of “connection,” the design template is only one half of the bottle, and you must pair up with another user’s design to complete the packaging concept. Check it out here.

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Stella Artois Attempts to Erase Negative Nickname from Web

January 6, 2012
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Stella Artois Rick Santorum FAIL

Stella Artois has recently tried to remove all references on Wikipedia to its pejorative nickname of “wife-beater” in the UK.  The brand hired a PR firm to make several edits to the Stella Artois Wikipedia page and the “Wife-Beater” Wikipedia entry, in which one of the definitions reads, “A British name for Stella Artois, based on the supposed behavioral effects of the drink.” The changes were quickly reversed by site users, and the brand is facing backlash from the online community for trying to suppress free speech. This is certainly not the first instance a brand has tried to manipulate its...

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Guinness Gets Ready for the Holidays with Augmented Reality

December 24, 2011
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guinness

Not sure what your Guinness should wear to the holiday party? Never fear, for “Decorate Your Pint” is here. Guinness has developed a mobile app in conjunction with Blippar, an augmented reality platform, that uses the AR technology to “decorate” a pint of Guinness with festive accessories. I’m not sure if this is the most creative burst of genius in the beer marketing world, but hey, maybe it’s fun after a few pints. Source: PSFK

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Heineken Facebook App Promotes Selfish Gift-Giving

December 23, 2011
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heineken beertender

Heineken’s latest Facebook app, the “BeerFriender,” capitalizes on people’s gift-giving tendencies during the holiday season. Essentially it’s a social commerce app designed to sell the BeerTender, a product that lets you serve Heineken on tap at home. As the video explains, however, buying yourself one of these BeerTenders so close to Christmas is “not in the holiday spirit,” which is clearly a serious problem for many people. The BeerFriender offers a solution: you buy the BeerTender, and the app matches you up with someone else so you can send it to each other. So really, you’re buying yourself a...

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Old Milwaukee Nearly Drops the Ball on Video Marketing Campaign

December 16, 2011
By
old-milwaukee-will-ferrell

It’s hard to say exactly what makes a good viral video. Hiring an A-list funnyman to star in the production and leaving him to his own devices is surely a good start though. That’s the road Old Milwaukee took in their latest video marketing campaign, which stars a candid Will Ferrell being his usual farcical self in Davenport, Iowa. Several spots have aired on TV and yet no company-official version has been uploaded to the web. The only access we have to the spots are grainy, fan-recorded copies taken straight from the television screen to the web. This misstep on...

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