Beer News

L.A. Microbrewery Turns its Beer Packaging into Works of Art

April 20, 2012
By
Brouwerij West Bottles

Brouwerij West, a microbrewery based in LA, is taking a fresh approach to its beer packaging: in particular, its labeling. In attempts to stand out from stereotypical beer packaging designs, brewery owner Brian Mercer hired about 15 artists and gave them free reign to design whatever they wished. Mercer hopes that new, fresh artwork (as opposed to the dominating “hops-and-grains, typography-heavy, St. Pauli girl-style”) will make his audience stop for a moment to admire the execution and originality. In addition to raising the bar for his label designs, Mercer is creating an air of exclusivity by limiting the amount...

Read more »

Coors Light Partners with Ice Cube to Find the Nation’s Best MC

April 18, 2012
By
Coors Light Search for the Coldest

Coors Light is running its Coors Light Search for the Coldest contest for a second year in a row, having enjoyed the success of receiving over 140,000 online votes in the first iteration. Hip-hop legend Ice Cube will be working with the brand to promote the contest, which is a search to find the best MC in the country. “Coors Light is known as The World’s Most Refreshing Beer and hip-hop has always been about what’s fresh and new in music,” says Mwanza Lumumba, brand manager for Coors Light African American marketing. “Who better than Ice Cube, a hip-hop pioneer,...

Read more »

Stella Artois Invites You to Tour Their Digital Chalice Factory

March 19, 2012
By
Screen shot 2012-03-19 at 5.01.41 PM

Taking inspiration from their national television spot, Stella Artois has released a new digital activation that reimagines “The Chalice Factory” in a virtual world. The digital experience allows users to navigate through the Chalice Factory guided by ALICE, to whom they can communicate via voice activation or keyboard commands. After seeing a representation of how the famed chalice is constructed, participants have the option of entering their e-mail for the chance to win their own specially crafted Stella Artois Chalice. All in all, the tour takes a minimum of about five minutes to complete. Read more at the source:...

Read more »

Budweiser Launches New “Track Your Bud” Campaign

March 19, 2012
By
budweiser-logo

A new digital campaign by Budweiser encourages consumers to get personal with their products. The company’s “Track Your Bud” campaign allows beer drinkers to see where their beer came from, and to follow the beer’s journey from one of Bud’s twelve U.S. breweries into their homes. Each beer will be tagged with a QR code that consumers can scan to see the origins of their beer. As an additional incentive to using the app, those who are the first to register their beer under a particular “Born On” date will get naming rights to that batch of beer–kind of...

Read more »

Sam Adams Partners with Boston Athletic Association to Make Marathon Brew

March 1, 2012
By
Sam Adams Glass

Sam Adams will be the official beer sponsor of the 2012 Boston Marathon, a Patriot’s Day tradition so respected that Massachusetts observes it as a state holiday. In honor of this new partnership, Sam Adams is developing a brew specifically for the occasion. The “Samuel Adams Boston 26.2 Brew” will be designed for runners and spectators alike, being light in body and low in alcohol content. They started brewing last week to have the beer available by race day at pubs and restaurants across Boston and other race-related events. What a great way to take an event sponsorship to...

Read more »

Guinness Releases Mobile App for Guinness Storehouse in Dublin

February 2, 2012
By
Guinness Storehouse Mobile

The Guinness Storehouse, Dublin’s #1 tourist attraction, now has an accompanying mobile app to assist visitors during their tour.  The app (available on iPhone, iPad, Android, or Blackberry and in several different languages) features a digitized tour complete with interactive “hot-spots,” videos, pictures, recipes, and more. It also includes a floor plan to help users find their way, in addition to contact information and visitor hours. As an extra incentive for download, the app offers tickets at a 10% discount so visitors can skip the lines and save the extra cash for beer. Source: Irish Central

Read more »

Heineken’s Latest Facebook App Lets you Design Your Own Bottle

January 9, 2012
By
Heineken Design Contest

Update: Heineken has revealed the winning design In a new Facebook app from Heineken, users are challenged to design their own Heineken beer bottle to be produced in an exclusive 140th anniversary limited edition pack. The exact messaging from the brand is to “create a bottle design that symbolizes how people around the world will connect in the next 140 years.” Furthering this theme of “connection,” the design template is only one half of the bottle, and you must pair up with another user’s design to complete the packaging concept. Check it out here.

Read more »

Budweiser’s Bud United presents: “The Big Time”

December 29, 2011
By
Budweiser Big Time Logo

Budweiser, in partnership with ABC and ESPN, will begin airing episodes of its reality mini-series “The Big Time” starting on Saturdays this January. The mini-series is a continuation of what started out as a social media campaign. Earlier this year Budweiser used its social networks to call for video submissions from fans. The mini-series, which consists of  seven episodes total, features the everyman in his quest to fulfill his dreams of making it big. The dreams are mostly sports-related, including race car driving, baseball pitching, and playing on a major league soccer team – but a few other activities...

Read more »

Marketers move import beer production closer to distribution

November 16, 2011
By
imported beer

Do imported beers lose their oomph when production moves state-side? A recent article by AdAge discusses the debate over origin versus heritage, acknowledging a trend in the import beer market that has major brewing companies moving production closer to the consumer to save on cost. Money currently spent on shipping and loss of goods can be better spent elsewhere. “Beer executives say marketing will even be enhanced, because by lowering fixed costs… companies can free up more money for brand building.” The issue is not one-sided, however. There are purists, like Laurent Theodore, U.S. VP-marketing for the Heineken brand, who...

Read more »

The Value of Social Media Marketing to Craft Breweries

November 3, 2011
By
SocialMediaMarketing

Evan Benn from stltoday.com sat down with three representatives from small craft breweries to discuss their marketing strategies. Troika Brodsky, St. Louis Brewery’s communications director; David Wolfe, co-founder of Urban Chestnut Brewing Co.; and Kevin Lemp, owner of 4 Hands Brewing Co, all agree that social media is invaluable to marketing their beer. Social media is a great tool for small breweries because of its low cost in comparison to print and TV advertising, yet this is not the only benefit. “It’s an enjoyable medium that allows a brewer to interact with the core community of craft-beer drinkers, who are insatiable in their thirst for...

Read more »