Carlsberg: No Longer “Probably the Best Beer in the World”

April 8, 2011
By

Post to Twitter

Carlsberg is undergoing a major re-branding effort to help push sales for the Danish brewer. At the forefront of this effort, Carlsberg abandoned its slogan, “probably the best beer in the world” and is hoping that this change will help double the brand’s profits by 2015. I don’t know about you, but I think it’s about time Carlsberg recognized that they probably… scratch that – definitely aren’t the best beer in the world.

Read the full story at Beverage Daily.

Related posts:

Presidente Beer Launches U.S. General Market Push
Green Beer: Sustainability in the Beer Industry
MolsonCoors Amping Up Gears On Canadian Beer Market

Tags: ,

Comments are closed.