Carlsberg: No Longer “Probably the Best Beer in the World”

April 8, 2011
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Carlsberg is undergoing a major re-branding effort to help push sales for the Danish brewer. At the forefront of this effort, Carlsberg abandoned its slogan, “probably the best beer in the world” and is hoping that this change will help double the brand’s profits by 2015. I don’t know about you, but I think it’s about time Carlsberg recognized that they probably… scratch that – definitely aren’t the best beer in the world.

Read the full story at Beverage Daily.

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