Budweiser’s Bud United presents: “The Big Time”

December 29, 2011

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Budweiser, in partnership with ABC and ESPN, will begin airing episodes of its reality mini-series “The Big Time” starting on Saturdays this January. The mini-series is a continuation of what started out as a social media campaign. Earlier this year Budweiser used its social networks to call for video submissions from fans. The mini-series, which consists of  seven episodes total, features the everyman in his quest to fulfill his dreams of making it big. The dreams are mostly sports-related, including race car driving, baseball pitching, and playing on a major league soccer team – but a few other activities were included such as cooking and acting. The effort is a part of Budweiser’s Bud United initiative, started in 2010 to connect consumers’ passions with the Budweiser brand.

Read the press release here.

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