Budweiser Launches New “Track Your Bud” Campaign

March 19, 2012

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A new digital campaign by Budweiser encourages consumers to get personal with their products. The company’s “Track Your Bud” campaign allows beer drinkers to see where their beer came from, and to follow the beer’s journey from one of Bud’s twelve U.S. breweries into their homes. Each beer will be tagged with a QR code that consumers can scan to see the origins of their beer. As an additional incentive to using the app, those who are the first to register their beer under a particular “Born On” date will get naming rights to that batch of beer–kind of cool to an ultimate Bud fan.

Reps from the company state that the point of the campaign is to get across that Budweiser, though a global brand, is still local. “No matter where you are in the United States, we have a brewery close to you. That’s part of what makes us great, we think,” stated Rob McCarthy VP of Budweiser at Anheuser-Busch.

Source: The Columbus Dispatch

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