Blog Archives

5 Ideas From A Global Journey Through Beer Marketing

September 1, 2010
By
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With campaigns that seem to change almost monthly and taglines that rarely last for more than a football season, it is easy to dismiss beer marketing as irresponsible spending to promote a high margin product. Is there more to beer advertising than 30 second eye candy and girls in bikinis? Here are a few popular marketing campaigns for beer - along with their corresponding marketing strategy that may yield some surprising lessons

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4 Beer Companies with Social Media On Tap

September 1, 2010
By
beer

Beer is all over social media. From Facebook and Twitter, to YouTube and beyond, beer has staked its claim in the social media and digital world. There are blogs about beer and blogs about the people who drink beer. There are beer forums, beer groups, beer meetups and even beer dating sites. The list goes on and on. And, why not? After all, beer is social. But what about the beer companies and brands? How are they embracing new technology and empowering the droves of beer fans to engage and be social on their behalf? We took a look around...

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Stella Artois Puts A Competitive Spirit in Bar Promotions

August 10, 2010
By
chalice

Bar promotions are a tried and true marketing tradition in the beer and spirits world. Sometimes, however, injecting creativity into the standard sampling experience can make all the difference in the world

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Green Beer: Sustainability in the Beer Industry

August 9, 2010
By
New Belgium Sustainable Beer

Sustainability is a major selling point for a growing population of Americans. Recently, Greenopia (a website dedicated to healthy living), took a look into the beer industry to see which breweries are making strides toward integrating green choices into their business, and which breweries were falling behind.

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8 Craft Beer Breweries to ‘Like’ on Facebook

August 5, 2010
By
Beer Cap Facebook

Craft beer breweries around the nation have flocked to Facebook to build their online communities. Here are 8 craft breweries that you should check out on Facebook.

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In Russia, Carlsberg sees beer market falling faster in 2010

June 22, 2010
By
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The CEO of Carlsberg has said Russia’s beer market could shrink by up to 13% in 2010 following a tax hike in January, according to a report. The three-fold tax rise on beer will cause volume sales in the Russian market to fall by between 10% and 13% this year, Jorgen Buhl Rasmussen said in an interview with the Dow Jones newswire yesterday (21 June). Read more at Just-Drinks.com.

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Dutch Brewery, Bavaria, Gets The Boot From World Cup

June 17, 2010
By
Bavaria Brewery World Cup Ambush

Bavaria Brewery catches heat from FIFA at the World Cup for supposed "Ambush", (guerrilla) marketing tactics.

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Presidente Beer Launches U.S. General Market Push

May 21, 2010
By
Presidente-b

Presidente Beer, the Dominican Republic’s dominant brand, is gearing up to expand in the U.S. and aggressively pursue a general market audience. For the full story, visit MediaPost.

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Molson Coors To Launch ‘Clear Beer For Women’

April 28, 2010
By
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In attempt to capture a greater percentage of the UK female drinking audience, Molson Coors is gearing up to launch a clear beer for the ladies. This is Molson’s second go at a clear product. Last year, the company trialled a product flavored with green tea and dragon fruit that had a similar taste to an alcopop. While the first attempt apparently bombed in test markets, it is understood that the new product will taste more like a beer. Read more at MarketinMagazine.co.uk.

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Low Calorie Beer Marketing: How Low Can You Go?

April 24, 2010
By
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My beer’s healthier than yours. That’s more or less the tactic being employed by MGD 64 as it turns its guns on 95-calorie Michelob Ultra. Michelob Ultra has worked for years to position itself as an “active lifestyle” beer for the athletically minded, going so far as to ink a high-profile endorsement deal with cycling legend Lance Armstrong and launching a Facebook app that locates running and cycling paths. In its new campaign from Publicis’ Saatchi & Saatchi, MGD 64 takes a similar tack, launching a branded pedometer app that uploads users’ total steps into Facebook group challenges such...

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