Blog Archives

L.A. Microbrewery Turns its Beer Packaging into Works of Art

April 20, 2012
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Brouwerij West Bottles

Brouwerij West, a microbrewery based in LA, is taking a fresh approach to its beer packaging: in particular, its labeling. In attempts to stand out from stereotypical beer packaging designs, brewery owner Brian Mercer hired about 15 artists and gave them free reign to design whatever they wished. Mercer hopes that new, fresh artwork (as opposed to the dominating “hops-and-grains, typography-heavy, St. Pauli girl-style”) will make his audience stop for a moment to admire the execution and originality. In addition to raising the bar for his label designs, Mercer is creating an air of exclusivity by limiting the amount...

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Coors Light Partners with Ice Cube to Find the Nation’s Best MC

April 18, 2012
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Coors Light Search for the Coldest

Coors Light is running its Coors Light Search for the Coldest contest for a second year in a row, having enjoyed the success of receiving over 140,000 online votes in the first iteration. Hip-hop legend Ice Cube will be working with the brand to promote the contest, which is a search to find the best MC in the country. “Coors Light is known as The World’s Most Refreshing Beer and hip-hop has always been about what’s fresh and new in music,” says Mwanza Lumumba, brand manager for Coors Light African American marketing. “Who better than Ice Cube, a hip-hop pioneer,...

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Update: Heineken Reveals Winners of 2012 Design Contest

April 10, 2012
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Heineken Design Contest

Heineken used an interactive Facebook app to find the new design for their limited edition bottle, and now they’ve picked a winner. Mexican design student Rodolfo and Australian freelance designer Lee connected 9,000+ miles on Facebook to create the winning design, which you can see in the video above.

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Adrian Grenier’s Churchkey Can Co. Revives The Flat Top Can

March 23, 2012
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Adrian Grenier Flat Top Can

Hipsters alike, rejoice. The steel flat top beer can is back. Adrian Grenier (of “Entourage” fame) has teamed up with fellow beer-lover Justin Hawkins, among other brewers and industry experts, to revive the flat top can design of the early 20th century. His company, Churchkey Can Co, turned to two Portland-based brewers to come up with the recipe for the Churchkey Pilsner, and will package the beer with a complimentary opener with every purchase. The founders’ inspiration grew out of their desire “to experience a great beer in a simple can as the generations before them had enjoyed.” The...

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Stella Artois Invites You to Tour Their Digital Chalice Factory

March 19, 2012
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Screen shot 2012-03-19 at 5.01.41 PM

Taking inspiration from their national television spot, Stella Artois has released a new digital activation that reimagines “The Chalice Factory” in a virtual world. The digital experience allows users to navigate through the Chalice Factory guided by ALICE, to whom they can communicate via voice activation or keyboard commands. After seeing a representation of how the famed chalice is constructed, participants have the option of entering their e-mail for the chance to win their own specially crafted Stella Artois Chalice. All in all, the tour takes a minimum of about five minutes to complete. Read more at the source:...

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Budweiser Launches New “Track Your Bud” Campaign

March 19, 2012
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budweiser-logo

A new digital campaign by Budweiser encourages consumers to get personal with their products. The company’s “Track Your Bud” campaign allows beer drinkers to see where their beer came from, and to follow the beer’s journey from one of Bud’s twelve U.S. breweries into their homes. Each beer will be tagged with a QR code that consumers can scan to see the origins of their beer. As an additional incentive to using the app, those who are the first to register their beer under a particular “Born On” date will get naming rights to that batch of beer–kind of...

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Sam Adams Partners with Boston Athletic Association to Make Marathon Brew

March 1, 2012
By
Sam Adams Glass

Sam Adams will be the official beer sponsor of the 2012 Boston Marathon, a Patriot’s Day tradition so respected that Massachusetts observes it as a state holiday. In honor of this new partnership, Sam Adams is developing a brew specifically for the occasion. The “Samuel Adams Boston 26.2 Brew” will be designed for runners and spectators alike, being light in body and low in alcohol content. They started brewing last week to have the beer available by race day at pubs and restaurants across Boston and other race-related events. What a great way to take an event sponsorship to...

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Heineken’s “Serenade” Live Event Longest Ad of All Time

February 14, 2012
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Heineken Serenade

Valentine’s Day is typically the holiday for chocolatiers, florists, jewelers, and of course, card-makers. However, Heineken is proving that there may be a place for the beer industry as well with their Valentine’s Day “Serenade.” Heineken first developed a Facebook app that would allow users to send a valentine to the person whom they admire, via a customizable song performed by the charismatic band from their commercial “The Date.” Then, to make sure the app got the buzz it deserved, Heineken planned a live event through Twitter, Facebook and Skype. Fans submitted requests to have an original song written...

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Fosters Develops Facebook App Integrated with Facebook Timeline

February 10, 2012
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Fosters Funny

Fosters, produced and distributed in the UK by Heineken International, is one of the first beer brands to launch a Facebook app designed for the Facebook Timeline. The “Fosters Funny Facebook App” allows fans of the brand to watch video clips of comedic content produced by Fosters: “Foster’s is currently developing some of the most premium, online exclusive comedy content, from the new Alan Partridge to ‘The Fast Show’, and the Facebook media app offers our consumers a new and exciting way to watch and share the content through one of their biggest online touch points.” –Niall McKee, brand...

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Guinness Releases Mobile App for Guinness Storehouse in Dublin

February 2, 2012
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Guinness Storehouse Mobile

The Guinness Storehouse, Dublin’s #1 tourist attraction, now has an accompanying mobile app to assist visitors during their tour.  The app (available on iPhone, iPad, Android, or Blackberry and in several different languages) features a digitized tour complete with interactive “hot-spots,” videos, pictures, recipes, and more. It also includes a floor plan to help users find their way, in addition to contact information and visitor hours. As an extra incentive for download, the app offers tickets at a 10% discount so visitors can skip the lines and save the extra cash for beer. Source: Irish Central

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